About me
With over 28 years of experience in user experience and interface design, I am a highly dedicated UX Designer specializing in web and multiplatform software. My career is defined by a commitment to delivering user experiences that are not only effective and efficient but also visually appealing and impactful, consistently exceeding client expectations.
In my role as a team leader, I manage a UX/UI team of nearly 30 professionals from diverse backgrounds, guiding each project from concept to completion. With a sharp eye for design and a deep understanding of business needs, I excel at translating requirements into both low-fidelity and high-fidelity designs, ensuring seamless handoff to development. My technical expertise in HTML and CSS further enables me to create designs that are adaptable and free from limitations. Utilizing agile methodologies, I am committed to achieving tangible results that align with client goals and user needs.
I bring a breadth of expertise in User-Centered Design (UCD), Design Sprint, Lean, Double Diamond, and Design Thinking to each project, ensuring consistent quality and innovation across both national and international assignments. My approach prioritizes usability and engagement, driving measurable impact across desktop and mobile platforms.
Recently, my focus has been on web projects aimed at enhancing organic SEO positioning, lead generation, and conversions for globally recognized companies. I am passionate about exploring new ways to elevate user experience, continually adapting to the fast-evolving digital landscape.